12+
Kieran Daniels
GTM GROWTH ENGINEER
I’ve spent 12+ years building growth systems that turn attention into users, customers, and revenue. My background spans acquisition, onboarding, lifecycle, SEO, partnerships, conversion, and product marketing, with a bias toward hands-on execution, measurement, and rapid iteration.
My favorite part of building a company is designing the systems behind growth, including funnels, lifecycle journeys, segmentation, tracking, and internal workflows that make teams more efficient and measurable.
More recently, I’ve been applying AI and automation to operationalize those systems faster, connecting tools, reducing manual work, and helping lean teams execute with more leverage without losing judgment.
Core Skills
Startup GTM
Paid Acquisition
Workflow Automation
Content Strategy
Conversion Rate Optimization
Email, Lifecycle & CRM
GTM Systems
AI Systems & Automation
1M+
Users scaled at Instapage
80k+
DAUs at Teller
$2m
Raised for Streams
Experience
Teller
CMO
2023-2026
- First marketing and business development hire
- Owned growth across acquisition, onboarding, content, product marketing, partnerships, and site UX
- Reworked onboarding and customer-facing flows to improve activation and overall user experience
- Ran and automated paid campaigns across Twitter/X Ads and Spindl, owning targeting, creative iteration, and funnel changes that drove 5-12% CVR
- Built partner and integration-led growth programs that expanded acquisition channels
- Designed and implemented Teller GPT, and built AI workflows for content creation, distribution, reporting, competitor analysis, and internal operations that helped a lean team ship faster
- Helped grow daily active users from under 5,000 to 80,000+
- Scaled total lending volume from $500k to over $50m
80k+
5000 to 80,000+ DAUs
$50m+
$50m+ lending volume
5-12% PPC CRV
Managed and automated paid ad campaigns across Twitter/X and Spindl
Streams
Founder & CEO
2020-2022
- Founded the company and raised $2m pre-product
- Led product, growth, positioning, and go-to-market strategy
- Launched the iOS app in 2021 and acquired the first 5000 users
- Owned execution across growth, partnerships, messaging, and launch
- Hired CTO and founding team
- Managed Plaid and Stripe vendor partnerships
$2m Raised
Founded the company and raised $2m pre-product
5000 users
Launched the iOS app in 2021 and acquired the first 5000 users
Blocknative
Product Growth
2018-2020
- First marketing and business development hire
- Helped build the company’s early growth motion from scratch
- Drove the first 100 product integrations
- Supported adoption and market traction during the period that led to a $15m raise
- Managed partner and vendor relationships
100 Deals
Drove the first 100 product integrations
$15m Raised
Supported adoption and market traction during the period that led to a $15m raise
Growth Consulting
Startup Advisor
2015-2017
- Worked with founders on positioning, go-to-market strategy, and affiliate / partner growth programs
- Helped startups improve signup flow, onboarding, and activation
- Ran funnel, landing page, and paid campaign audits to identify conversion leaks
Growth
Positioning, onboarding, and funnel audit work for startups
Instapage
Director of Marketing
2012-2015
- Founding team member and first marketing hire
- Built customer support, social, content, SEO, and paid acquisition from the ground up
- Helped scale DAUs from 500 to 1M+
- Reduced churn from 8% to 1.5% through onboarding and activation optimization
- Increased organic traffic by 150% through organic SEO optimization
- Managed $100k monthly Google Ads budget and improved retargeting conversion rates to 10%+
- Used Google Analytics, funnel analysis, and reporting to guide acquisition and conversion decisions
1M+ DAUs
Helped scale DAUs from 500 to 1M+
8% to 1.5% Churn
Reduced churn from 8% to 1.5% through onboarding and activation optimization
150% Increase
Increased organic traffic by 150% through organic SEO optimization
AI Systems & Automation
- Initially audit GTM workflows to find manual bottlenecks, weak handoffs, and broken conversion points.
- Design cleaner data flows across CRM, lifecycle, analytics, and product systems so reporting is more reliable.
- Build automations for lead routing, scoring, onboarding, and cross-functional handoffs.
- Partner with product and engineering to operationalize new features, pricing changes, and customer workflows.
- Use APIs, webhooks, LLMs, and automation tooling to reduce repetitive work and improve team velocity.
- Apply AI where it improves speed and consistency, while keeping judgment and final decisions human.
AI stack
OpenAI, Claude, Gemini, Codex, Higgsfield, and OpenClaw used across research, automation, reporting, content, and workflow execution.
Workflow design
Build systems for lifecycle journeys, segmentation, lead routing, onboarding, reporting, and repeatable GTM operations.
Automation logic
Focus on reducing manual work, improving data quality, and increasing speed across lead handling, conversion workflows, and internal team operations.
Systems mindset
Strong working knowledge of modern GTM tools and a bias toward turning messy business processes into clean, usable system logic.
Platforms & Tools
Email, CRM & lifecycle
HubSpot, Salesforce, Ortto, Zendesk, and Segment for lifecycle journeys, CRM workflows, user communication, lead routing, and customer segmentation.
Analytics & measurement
Mixpanel, Amplitude, GA4, Hotjar, and Google Search Console for event tracking, funnel analysis, onboarding visibility, conversion optimization, and churn insight.
Automation & integrations
OpenClaw, Zapier, LLM APIs, and workflow automation patterns for connecting systems, reducing manual work, and supporting GTM operations across the customer lifecycle.
AI, creative & automation
ChatGPT, Claude, Gemini, Codex, Higgsfield, OpenClaw, Zapier, Figma, Canva, Notion, Jira, and Confluence for GTM automation, asset generation, internal tooling, and workflow orchestration.
Proof of Work
Instapage acquired by airSlate (2023)
Acquisition announcement for Instapage, where I was a founding team member and first marketing hire.
instapage.com/blog/instapage-acquired-by-airslateStreams raises $1.3M pre-seed and launches iOS app
Fundraising and launch coverage for Streams, the company I founded and led as CEO.
apnews.com/press-release/globe-newswire/technology-f546e5cfa96308f55d88ee54cb03f1c9Teller raises $10M from Franklin Templeton, supports $50M+ in lending volume
Press coverage highlighting Teller’s traction, growth, and institutional backing.
apnews.com/press-release/globenewswire-mobile/digital-asset-lender-teller-launches-perpetual-no-liquidation-loans-f6d95cb04acb5ac4390f6ac478d328cbBlocknative raises $15M
Fundraising announcement from Blocknative, where I was the first marketing and business development hire.
blocknative.com/blog/blocknative-raises-15m-for-block-buildingPolygon Alpha podcast interview
Interview covering my background, market perspective, and work across crypto and startups.
polygonalpha.substack.com/p/polygon-alpha-podcast-kieran-danielsTeller blog post generated with Claude
Example of AI-assisted long-form content used in Teller’s marketing workflow.
blog.teller.org/earn-up-to-12-yield-on-your-portfolio/Teller partner launch video generated with Gemini / Nano
Example of AI-assisted launch content used for a partner campaign.
x.com/useteller/status/1990867025707827200Streams launch video (pre-AI)
Product launch video created before AI became part of my workflow.
youtube.com/watch?v=xVq3j6bSeKsStreams product demo video
Product walkthrough showing the app experience and positioning.
youtube.com/watch?v=dpfZ1ZsYlcs